WL Gore

If your only reference for this company is those windproof, waterproof wonders, you’re not alone. What you might not know is that they make outdoor screening. Not that you should. Problem is, a lot of window manufacturers didn’t know either. How do you tell them? You build on what they’re known for—strength, and make it simple for manufacturers to see to see why Gore should be their go-to from now on. Bob Seeger trusts Gore for his guitar strings. So you formulate a package that focuses on his iconic guitar—and sets off the gift CD inside with those very guitar strings. It’s as simple, and powerful, as the man himself.

Info

• Category : Brand Campaign

• Date : March 2008

• Client : WL Gore

• Location : Newark . DE