PA Preferred

Children grow up a lot from the ages of six to fourteen. So what happens when you’re challenged to engage them all? That was exactly the mission from PA Preferred, who needed these kids to convince mom and dad how beneficial buying local could be. It requires avoiding too silly, or sophisticated; and a recognition that kids this age love to doodle. With this common denominator, you draw them in by doodling all around—capturing the imaginations of the puzzler and the playful gamer. Along the way, those little minds happily collect the facts they’ll proudly point out to parents at the dinner table, on the day trip and every point between.

Info

• Category : Brand Strategy

• Date : December 20012

• Client : PA Preferred

• Location : Harrisburg . PA