Fashionistas from teens through their 30s are forever on celeb watch, because there’s no better place to spot the hottest trends. But getting that coveted demographic to go from an A-line dress to making a beeline for the checkout isn’t easy—ask any retailer.
But with this simple UX solution, it gets a whole lot easier for customers and merchants. fab.lab is the upload, search and shop tool of the future. With fab.lab, users send a photo from their device or PC, use retail search engines to find the closest match, then simply click to buy. Customers are clothed, retailers are happy.