They are a classic among candy connoisseurs. But how does a legend remain relevant with eight to twelve-year-olds—without straying too far from the look people have come to love?
Grandpa wouldn’t like the result—but that’s exactly the point. At a younger age, a little chaos is a lot of fun. So from sales sheets to stickers, boxes to shelf talkers, the idea was to shred, sharpen and shake off the legend just enough to get kids going for the chocolately treat for many more years to come.