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PRODUCT FINDER

QVC Product Finder

When it comes to beauty products, customers literally have skin in the game—and they’ll swiftly return anything that isn't absolutely perfect. Facing an ever-increasing number of returns, a major retailer needed a way to drastically boost customer confidence before they bought. We developed a product finder that was sound in premise, offering personalized tips and skin recommendations, but the true magic was in the UX design. We ensured the experience was intuitive and simple, leveraging bright layouts, welcoming soft hues, and sassy popping pinks to make the microsite a real draw. This engaging user interface was critical in getting customers to the exact content they needed, successfully turning their product 'finders' into permanent 'keepers.' As the Photo Art Director on set, I ensured the visual execution supported this seamless experience.

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