Beauty customers literally have skin in the game when it comes to buying products. So many of them won’t hesitate to get their money back if a product’s not perfect. When one retailer found itself with an ever-increasing number of returns, there needed to be a simple way for customers to be more confident with what they bought.
From tips to tricks to specific skin recommendations, this product finder was good in premise. bBt what shouldn’t be underestimated was the design. Bright layouts, welcoming soft hues, and sassy popping pinks made this microsite a real draw—getting customers to the content they needed to make finders…well, keepers.